Strategic Consulting
Strategic Consulting
Strategic Consulting
Chart your course to success in the Japanese gaming market
You're in good hands with us through your entire Japan journey. From initial market entry to long-term optimization, our strategic consulting provides the expert guidance and cultural intelligence you need to succeed in Japan's gaming market at every stage of your game's lifecycle.
Chart your course to success in the Japanese gaming market
You're in good hands with us through your entire Japan journey. From initial market entry to long-term optimization, our strategic consulting provides the expert guidance and cultural intelligence you need to succeed in Japan's gaming market at every stage of your game's lifecycle.
Chart your course to success in the Japanese gaming market
You're in good hands with us through your entire Japan journey. From initial market entry to long-term optimization, our strategic consulting provides the expert guidance and cultural intelligence you need to succeed in Japan's gaming market at every stage of your game's lifecycle.
Strategic consulting is a great fit for your studio if:

You're planning your Japan market entry and sustainable market presence
Our team develops a customized strategy that aligns with your game's unique strengths while addressing Japan-specific cultural expectations, monetization approaches, and competitive dynamics for both initial launch and long-term growth.

You're planning your Japan market entry and sustainable market presence
Our team develops a customized strategy that aligns with your game's unique strengths while addressing Japan-specific cultural expectations, monetization approaches, and competitive dynamics for both initial launch and long-term growth.

You're planning your Japan market entry and sustainable market presence
Our team develops a customized strategy that aligns with your game's unique strengths while addressing Japan-specific cultural expectations, monetization approaches, and competitive dynamics for both initial launch and long-term growth.

Previous Japan launches haven't met expectations or are experiencing decline
We identify exactly what's preventing your success in Japan and newly developed pain points for games experiencing player base decline through comprehensive market analysis, player testing, and cultural adaptation recommendations that preserve your core vision while addressing performance issues.

Previous Japan launches haven't met expectations or are experiencing decline
We identify exactly what's preventing your success in Japan and newly developed pain points for games experiencing player base decline through comprehensive market analysis, player testing, and cultural adaptation recommendations that preserve your core vision while addressing performance issues.

Previous Japan launches haven't met expectations or are experiencing decline
We identify exactly what's preventing your success in Japan and newly developed pain points for games experiencing player base decline through comprehensive market analysis, player testing, and cultural adaptation recommendations that preserve your core vision while addressing performance issues.

You need a guide through the entire journey
From initial market assessment to launch planning and post-release optimization, we provide ongoing strategic guidance that evolves with your game throughout its complete lifecycle and ensures sustained performance in Japan's dynamic gaming ecosystem.

You need a guide through the entire journey
From initial market assessment to launch planning and post-release optimization, we provide ongoing strategic guidance that evolves with your game throughout its complete lifecycle and ensures sustained performance in Japan's dynamic gaming ecosystem.

You need a guide through the entire journey
From initial market assessment to launch planning and post-release optimization, we provide ongoing strategic guidance that evolves with your game throughout its complete lifecycle and ensures sustained performance in Japan's dynamic gaming ecosystem.



What we will help you achieve:
What we will help you achieve:
What we will help you achieve:
01
De-risked market entry
Enter Japan with the same confidence you have in your home market. Our strategic guidance eliminates guesswork by providing clear direction on cultural adaptation, monetization strategies, and market positioning. You'll make informed decisions that reduce costly missteps and accelerate your path to sustainable success.
01
De-risked market entry
Enter Japan with the same confidence you have in your home market. Our strategic guidance eliminates guesswork by providing clear direction on cultural adaptation, monetization strategies, and market positioning. You'll make informed decisions that reduce costly missteps and accelerate your path to sustainable success.
01
De-risked market entry
Enter Japan with the same confidence you have in your home market. Our strategic guidance eliminates guesswork by providing clear direction on cultural adaptation, monetization strategies, and market positioning. You'll make informed decisions that reduce costly missteps and accelerate your path to sustainable success.
02
Deep market resonance
From launch through ongoing optimization, we adapt our support to your evolving needs. Whether you're entering Japan for the first time, recovering from a disappointing launch, or optimizing a successful game experiencing decline, we provide the strategic expertise to maintain strong performance throughout your game's entire lifecycle.
02
Deep market resonance
From launch through ongoing optimization, we adapt our support to your evolving needs. Whether you're entering Japan for the first time, recovering from a disappointing launch, or optimizing a successful game experiencing decline, we provide the strategic expertise to maintain strong performance throughout your game's entire lifecycle.
02
Deep market resonance
From launch through ongoing optimization, we adapt our support to your evolving needs. Whether you're entering Japan for the first time, recovering from a disappointing launch, or optimizing a successful game experiencing decline, we provide the strategic expertise to maintain strong performance throughout your game's entire lifecycle.
03
Sustainable growth
Transform Japan from experimental market to reliable revenue driver. See consistent performance metrics that outpace your global averages, with retention and monetization rates that support long-term planning. Japan becomes a cornerstone of your portfolio rather than a speculative investment.
03
Sustainable growth
Transform Japan from experimental market to reliable revenue driver. See consistent performance metrics that outpace your global averages, with retention and monetization rates that support long-term planning. Japan becomes a cornerstone of your portfolio rather than a speculative investment.
03
Sustainable growth
Transform Japan from experimental market to reliable revenue driver. See consistent performance metrics that outpace your global averages, with retention and monetization rates that support long-term planning. Japan becomes a cornerstone of your portfolio rather than a speculative investment.
Client Experience
Client Experience
Client Experience
“Carter Gaming Lab's testing revealed crucial insights we had missed in our previous attempts to enter Japan. Their bilingual gaming team helped us understand exactly what we needed to change to succeed.”

Example Carter Client
Chief Executive Officer
“Carter Gaming Lab's testing revealed crucial insights we had missed in our previous attempts to enter Japan. Their bilingual gaming team helped us understand exactly what we needed to change to succeed.”

Example Carter Client
Chief Executive Officer
“Carter Gaming Lab's testing revealed crucial insights we had missed in our previous attempts to enter Japan. Their bilingual gaming team helped us understand exactly what we needed to change to succeed.”

Example Carter Client
Chief Executive Officer
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
Do you only support market entry, or do you also help with post-launch optimization?
Do you only support market entry, or do you also help with post-launch optimization?
Do you only support market entry, or do you also help with post-launch optimization?
We've tried entering Japan before without success. Can you still help us?
We've tried entering Japan before without success. Can you still help us?
We've tried entering Japan before without success. Can you still help us?
What makes your team different from other research agencies in Japan?
What makes your team different from other research agencies in Japan?
What makes your team different from other research agencies in Japan?
How is the Japanese gaming market different from Western markets?
How is the Japanese gaming market different from Western markets?
How is the Japanese gaming market different from Western markets?
Do we need to completely redesign our game for Japan?
Do we need to completely redesign our game for Japan?
Do we need to completely redesign our game for Japan?