Launch Support

Your complete Japan market entry partner

Breaking into Japan's gaming market requires more than isolated research – it demands a strategic partner who understands every aspect of the launch process. Our comprehensive launch support combines cultural expertise, player insights, and market intelligence to transform your Japan entry from high-risk to high-reward.

Talk to the Team

See Case Studies

Your complete Japan market entry partner

Talk to the Team

See Case Studies

Your complete Japan market entry partner

Talk to the Team

See Case Studies

Complete launch intelligence

Strategic market positioning

We identify your optimal competitive space in Japan's complex gaming landscape, revealing opportunities others miss and helping you avoid direct competition with entrenched local players.

Carter ecosystem access

Tap into our parent company's powerful network across Japan's entertainment and technology sectors. You'll gain insider access to strategic partnerships and market intelligence built through two decades as Japan's leading research consultancy.

Local partnership navigation

From distribution channels to promotional partners, we guide you through Japan's interconnected gaming ecosystem, helping you forge the right relationships for sustained success.

What we will help you achieve:

01 Integrated launch consulting

We conduct a comprehensive evaluation of your game's Japan market potential, analyzing everything from core gameplay appeal to monetization strategy. This detailed assessment identifies critical areas for adaptation, potential cultural pitfalls, and specific opportunities to exceed Japanese player expectations – establishing a clear roadmap for your entire launch process.

01 Integrated launch consulting

02 Holistic growth assistance

Develop a cohesive plan that aligns product development, marketing initiatives, and distribution tactics for maximum impact. Our strategy accounts for Japan's unique seasonal rhythms, competitive landscape, and platform preferences – ensuring every aspect of your launch works together to build momentum and visibility in this challenging market.

02 Holistic growth assistance

03 Flexible & rapid engagements

Your launch day is just the beginning. We provide continuous monitoring and adaptation of your game's performance metrics, comparing against Japanese market benchmarks and identifying optimization opportunities. Our team delivers regular insights and recommendations that keep your game competitive as market conditions evolve, ensuring sustained success beyond initial release.

03 Flexible & rapid engagements

Client Experience

““Thank you for all of your help over the past week. The groups ran so smoothly and the team’s personal insight into the mobile game market was very useful for us. This truly was a wonderful experience.”

Example Carter Client

Chief Executive Officer

““Thank you for all of your help over the past week. The groups ran so smoothly and the team’s personal insight into the mobile game market was very useful for us. This truly was a wonderful experience.”

Example Carter Client

Chief Executive Officer

Frequently Asked Questions

Talk to the Team

Do you only support market entry, or do you also help with post-launch optimization?

We've tried entering Japan before without success. Can you still help us?

What makes your team different from other research agencies in Japan?

How is the Japanese gaming market different from Western markets?

Do we need to completely redesign our game for Japan?