Launch Support
Launch Support
Launch Support
Your complete Japan market entry partner
Breaking into Japan's gaming market requires more than isolated research – it demands a strategic partner who understands every aspect of the launch process. Our comprehensive launch support combines cultural expertise, player insights, and market intelligence to transform your Japan entry from high-risk to high-reward.
Your complete Japan market entry partner
Breaking into Japan's gaming market requires more than isolated research – it demands a strategic partner who understands every aspect of the launch process. Our comprehensive launch support combines cultural expertise, player insights, and market intelligence to transform your Japan entry from high-risk to high-reward.
Your complete Japan market entry partner
Breaking into Japan's gaming market requires more than isolated research – it demands a strategic partner who understands every aspect of the launch process. Our comprehensive launch support combines cultural expertise, player insights, and market intelligence to transform your Japan entry from high-risk to high-reward.
Complete launch intelligence

Strategic market positioning
We identify your optimal competitive space in Japan's complex gaming landscape, revealing opportunities others miss and helping you avoid direct competition with entrenched local players.

Strategic market positioning
We identify your optimal competitive space in Japan's complex gaming landscape, revealing opportunities others miss and helping you avoid direct competition with entrenched local players.

Strategic market positioning
We identify your optimal competitive space in Japan's complex gaming landscape, revealing opportunities others miss and helping you avoid direct competition with entrenched local players.

Carter ecosystem access
Tap into our parent company's powerful network across Japan's entertainment and technology sectors. You'll gain insider access to strategic partnerships and market intelligence built through two decades as Japan's leading research consultancy.

Carter ecosystem access
Tap into our parent company's powerful network across Japan's entertainment and technology sectors. You'll gain insider access to strategic partnerships and market intelligence built through two decades as Japan's leading research consultancy.

Carter ecosystem access
Tap into our parent company's powerful network across Japan's entertainment and technology sectors. You'll gain insider access to strategic partnerships and market intelligence built through two decades as Japan's leading research consultancy.

Local partnership navigation
From distribution channels to promotional partners, we guide you through Japan's interconnected gaming ecosystem, helping you forge the right relationships for sustained success.

Local partnership navigation
From distribution channels to promotional partners, we guide you through Japan's interconnected gaming ecosystem, helping you forge the right relationships for sustained success.

Local partnership navigation
From distribution channels to promotional partners, we guide you through Japan's interconnected gaming ecosystem, helping you forge the right relationships for sustained success.



What we will help you achieve:
What we will help you achieve:
What we will help you achieve:
01
Integrated launch consulting
We conduct a comprehensive evaluation of your game's Japan market potential, analyzing everything from core gameplay appeal to monetization strategy. This detailed assessment identifies critical areas for adaptation, potential cultural pitfalls, and specific opportunities to exceed Japanese player expectations – establishing a clear roadmap for your entire launch process.
01
Integrated launch consulting
We conduct a comprehensive evaluation of your game's Japan market potential, analyzing everything from core gameplay appeal to monetization strategy. This detailed assessment identifies critical areas for adaptation, potential cultural pitfalls, and specific opportunities to exceed Japanese player expectations – establishing a clear roadmap for your entire launch process.
01
Integrated launch consulting
We conduct a comprehensive evaluation of your game's Japan market potential, analyzing everything from core gameplay appeal to monetization strategy. This detailed assessment identifies critical areas for adaptation, potential cultural pitfalls, and specific opportunities to exceed Japanese player expectations – establishing a clear roadmap for your entire launch process.
02
Holistic growth assistance
Develop a cohesive plan that aligns product development, marketing initiatives, and distribution tactics for maximum impact. Our strategy accounts for Japan's unique seasonal rhythms, competitive landscape, and platform preferences – ensuring every aspect of your launch works together to build momentum and visibility in this challenging market.
02
Holistic growth assistance
Develop a cohesive plan that aligns product development, marketing initiatives, and distribution tactics for maximum impact. Our strategy accounts for Japan's unique seasonal rhythms, competitive landscape, and platform preferences – ensuring every aspect of your launch works together to build momentum and visibility in this challenging market.
02
Holistic growth assistance
Develop a cohesive plan that aligns product development, marketing initiatives, and distribution tactics for maximum impact. Our strategy accounts for Japan's unique seasonal rhythms, competitive landscape, and platform preferences – ensuring every aspect of your launch works together to build momentum and visibility in this challenging market.
03
Flexible & rapid engagements
Your launch day is just the beginning. We provide continuous monitoring and adaptation of your game's performance metrics, comparing against Japanese market benchmarks and identifying optimization opportunities. Our team delivers regular insights and recommendations that keep your game competitive as market conditions evolve, ensuring sustained success beyond initial release.
03
Flexible & rapid engagements
Your launch day is just the beginning. We provide continuous monitoring and adaptation of your game's performance metrics, comparing against Japanese market benchmarks and identifying optimization opportunities. Our team delivers regular insights and recommendations that keep your game competitive as market conditions evolve, ensuring sustained success beyond initial release.
03
Flexible & rapid engagements
Your launch day is just the beginning. We provide continuous monitoring and adaptation of your game's performance metrics, comparing against Japanese market benchmarks and identifying optimization opportunities. Our team delivers regular insights and recommendations that keep your game competitive as market conditions evolve, ensuring sustained success beyond initial release.
Client Experience
Client Experience
Client Experience
“Carter Gaming Lab's testing revealed crucial insights we had missed in our previous attempts to enter Japan. Their bilingual gaming team helped us understand exactly what we needed to change to succeed.”

Example Carter Client
Chief Executive Officer
“Carter Gaming Lab's testing revealed crucial insights we had missed in our previous attempts to enter Japan. Their bilingual gaming team helped us understand exactly what we needed to change to succeed.”

Example Carter Client
Chief Executive Officer
“Carter Gaming Lab's testing revealed crucial insights we had missed in our previous attempts to enter Japan. Their bilingual gaming team helped us understand exactly what we needed to change to succeed.”

Example Carter Client
Chief Executive Officer
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
How is the Japanese gaming market different from Western markets?
How is the Japanese gaming market different from Western markets?
How is the Japanese gaming market different from Western markets?
We've tried entering Japan before without success. Can you still help us?
We've tried entering Japan before without success. Can you still help us?
We've tried entering Japan before without success. Can you still help us?
Do we need to completely redesign our game for Japan?
Do we need to completely redesign our game for Japan?
Do we need to completely redesign our game for Japan?