Marketing Research
Marketing Research
Marketing Research
Connect with Japanese gamers on their terms
Western marketing strategies rarely translate directly to Japan's unique gaming culture. Our specialized research reveals what truly motivates Japanese players, helping you craft promotional approaches that resonate authentically throughout your game's lifecycle in this high-value market.
Connect with Japanese gamers on their terms
Western marketing strategies rarely translate directly to Japan's unique gaming culture. Our specialized research reveals what truly motivates Japanese players, helping you craft promotional approaches that resonate authentically throughout your game's lifecycle in this high-value market.
Connect with Japanese gamers on their terms
Western marketing strategies rarely translate directly to Japan's unique gaming culture. Our specialized research reveals what truly motivates Japanese players, helping you craft promotional approaches that resonate authentically throughout your game's lifecycle in this high-value market.
Craft messaging that resonates
Decode marketing blind spots
We identify subtle cultural signals that can make or break your marketing impact, turning potential missteps into strategic advantages that drive long-term player engagement and community growth.
Decode marketing blind spots
We identify subtle cultural signals that can make or break your marketing impact, turning potential missteps into strategic advantages that drive long-term player engagement and community growth.
Decode marketing blind spots
We identify subtle cultural signals that can make or break your marketing impact, turning potential missteps into strategic advantages that drive long-term player engagement and community growth.
Optimize visual engagement
Japanese aesthetic preferences follow unique design principles. We test creative assets with actual players to ensure your visuals trigger the right emotional response across both digital platforms and Japan's distinctive physical advertising landscape.
Optimize visual engagement
Japanese aesthetic preferences follow unique design principles. We test creative assets with actual players to ensure your visuals trigger the right emotional response across both digital platforms and Japan's distinctive physical advertising landscape.
Optimize visual engagement
Japanese aesthetic preferences follow unique design principles. We test creative assets with actual players to ensure your visuals trigger the right emotional response across both digital platforms and Japan's distinctive physical advertising landscape.
Target platform precision
We map the optimal blend of digital and physical marketing channels specific to Japan—from social media campaigns to train wrapping, collaboration cafes, pop-up stores, and strategic partnerships that maximize your reach and ROI throughout your game's entire lifecycle.
Target platform precision
We map the optimal blend of digital and physical marketing channels specific to Japan—from social media campaigns to train wrapping, collaboration cafes, pop-up stores, and strategic partnerships that maximize your reach and ROI throughout your game's entire lifecycle.
Target platform precision
We map the optimal blend of digital and physical marketing channels specific to Japan—from social media campaigns to train wrapping, collaboration cafes, pop-up stores, and strategic partnerships that maximize your reach and ROI throughout your game's entire lifecycle.
What we will help you achieve:
What we will help you achieve:
What we will help you achieve:
01
Market entry confidence
Our research transforms uncertainty into confidence for your Japan marketing strategy. By identifying exactly what resonates with Japanese players across all touchpoints, we help you craft campaigns that connect authentically from launch through ongoing live operations. The result? Higher engagement metrics, stronger community building, and dramatically improved ROI on your marketing investment.
01
Market entry confidence
Our research transforms uncertainty into confidence for your Japan marketing strategy. By identifying exactly what resonates with Japanese players across all touchpoints, we help you craft campaigns that connect authentically from launch through ongoing live operations. The result? Higher engagement metrics, stronger community building, and dramatically improved ROI on your marketing investment.
01
Market entry confidence
Our research transforms uncertainty into confidence for your Japan marketing strategy. By identifying exactly what resonates with Japanese players across all touchpoints, we help you craft campaigns that connect authentically from launch through ongoing live operations. The result? Higher engagement metrics, stronger community building, and dramatically improved ROI on your marketing investment.
02
Cultural adaptation roadmap
We deliver specific, actionable marketing adaptations that maintain your game's core identity while ensuring Japanese market resonance. Our insights move beyond generic localization to identify the precise cultural elements, messaging approaches, and channel strategies that determine success or failure in Japan's complex media landscape.
02
Cultural adaptation roadmap
We deliver specific, actionable marketing adaptations that maintain your game's core identity while ensuring Japanese market resonance. Our insights move beyond generic localization to identify the precise cultural elements, messaging approaches, and channel strategies that determine success or failure in Japan's complex media landscape.
02
Cultural adaptation roadmap
We deliver specific, actionable marketing adaptations that maintain your game's core identity while ensuring Japanese market resonance. Our insights move beyond generic localization to identify the precise cultural elements, messaging approaches, and channel strategies that determine success or failure in Japan's complex media landscape.
03
Integrated acquisition strategy
Beyond digital optimization, we provide a comprehensive framework for effectively reaching Japanese players through their preferred discovery channels. Our research identifies the most effective mix of digital campaigns, physical advertising, collaboration opportunities, and community-building strategies specifically calibrated for sustained growth in the Japanese market.
03
Integrated acquisition strategy
Beyond digital optimization, we provide a comprehensive framework for effectively reaching Japanese players through their preferred discovery channels. Our research identifies the most effective mix of digital campaigns, physical advertising, collaboration opportunities, and community-building strategies specifically calibrated for sustained growth in the Japanese market.
03
Integrated acquisition strategy
Beyond digital optimization, we provide a comprehensive framework for effectively reaching Japanese players through their preferred discovery channels. Our research identifies the most effective mix of digital campaigns, physical advertising, collaboration opportunities, and community-building strategies specifically calibrated for sustained growth in the Japanese market.
Client Experience
Client Experience
Client Experience
“Carter Gaming Lab's testing revealed crucial insights we had missed in our previous attempts to enter Japan. Their bilingual gaming team helped us understand exactly what we needed to change to succeed.”
Example Carter Client
Chief Executive Officer
“Carter Gaming Lab's testing revealed crucial insights we had missed in our previous attempts to enter Japan. Their bilingual gaming team helped us understand exactly what we needed to change to succeed.”
Example Carter Client
Chief Executive Officer
“Carter Gaming Lab's testing revealed crucial insights we had missed in our previous attempts to enter Japan. Their bilingual gaming team helped us understand exactly what we needed to change to succeed.”
Example Carter Client
Chief Executive Officer
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
Do you only support market entry, or do you also help with post-launch optimization?
Do you only support market entry, or do you also help with post-launch optimization?
Do you only support market entry, or do you also help with post-launch optimization?
We've tried entering Japan before without success. Can you still help us?
We've tried entering Japan before without success. Can you still help us?
We've tried entering Japan before without success. Can you still help us?
What makes your team different from other research agencies in Japan?
What makes your team different from other research agencies in Japan?
What makes your team different from other research agencies in Japan?
How is the Japanese gaming market different from Western markets?
How is the Japanese gaming market different from Western markets?
How is the Japanese gaming market different from Western markets?
Do we need to completely redesign our game for Japan?
Do we need to completely redesign our game for Japan?
Do we need to completely redesign our game for Japan?