About Us

Carter Gaming Lab is Japan's first dedicated gaming research unit combining true gamer expertise with proven market research methodologies.

Our bilingual team of professional gamers and licensed esports competitors delivers what generic research firms can't: authentic gaming insights delivered with cultural fluency.

30+

Titles successfully launched

30+

Titles successfully launched

30+

Titles successfully launched

1150+

Square feet dedicated facility

1150+

Square feet dedicated facility

1150+

Square feet dedicated facility

Smiling man wearing glasses and a pink shirt, showing his arm with a bandage after vaccination.
Smiling man wearing glasses and a pink shirt, showing his arm with a bandage after vaccination.
Smiling man wearing glasses and a pink shirt, showing his arm with a bandage after vaccination.

Meet Our Team

Meet Our Team

Meet Our Team

A note from our founder

A note from our founder

A note from our founder

“CarterGAMING Lab was founded to help you enter one of the toughest gaming markets in the world. We will stand by you - come hell or high water.

Avatar

Dominic Carter

CEO of CarterJMRN

Our Method

Our Method

Our Method

01

We Speak Their Language (And Yours)

Direct access to unfiltered Japanese gamer insights through our team of fully bilingual researchers. We eliminate translation errors and capture cultural nuances that typically get lost with traditional research agencies, delivering authentic understanding that drives successful adaptation strategies.

01

We Speak Their Language (And Yours)

Direct access to unfiltered Japanese gamer insights through our team of fully bilingual researchers. We eliminate translation errors and capture cultural nuances that typically get lost with traditional research agencies, delivering authentic understanding that drives successful adaptation strategies.

01

We Speak Their Language (And Yours)

Direct access to unfiltered Japanese gamer insights through our team of fully bilingual researchers. We eliminate translation errors and capture cultural nuances that typically get lost with traditional research agencies, delivering authentic understanding that drives successful adaptation strategies.

02

Gamers Researching Gamers

Our team lives and breathes gaming, including professionally licensed esports players. Unlike typical researchers, we instantly recognize gameplay nuances, understand mechanics intuitively, and speak the same language as your target audience – ensuring feedback that's both technically accurate and culturally relevant.

02

Gamers Researching Gamers

Our team lives and breathes gaming, including professionally licensed esports players. Unlike typical researchers, we instantly recognize gameplay nuances, understand mechanics intuitively, and speak the same language as your target audience – ensuring feedback that's both technically accurate and culturally relevant.

02

Gamers Researching Gamers

Our team lives and breathes gaming, including professionally licensed esports players. Unlike typical researchers, we instantly recognize gameplay nuances, understand mechanics intuitively, and speak the same language as your target audience – ensuring feedback that's both technically accurate and culturally relevant.

03

Your Game, The Right Players

We've built privileged access to Japan's most elusive gaming communities. Our proprietary network identifies and recruits precisely the right player segments for your game, whether hardcore FPS enthusiasts, mobile casual players, or niche RPG specialists – delivering insights from the exact audiences you need to reach.

03

Your Game, The Right Players

We've built privileged access to Japan's most elusive gaming communities. Our proprietary network identifies and recruits precisely the right player segments for your game, whether hardcore FPS enthusiasts, mobile casual players, or niche RPG specialists – delivering insights from the exact audiences you need to reach.

03

Your Game, The Right Players

We've built privileged access to Japan's most elusive gaming communities. Our proprietary network identifies and recruits precisely the right player segments for your game, whether hardcore FPS enthusiasts, mobile casual players, or niche RPG specialists – delivering insights from the exact audiences you need to reach.

04

We Deliver, No Exceptions

We don't just promise results – we guarantee them. It's the core Carter value that ensures project completion regardless of challenges. For international clients working remotely with tight deadlines, this commitment provides the reliability and peace of mind essential for successful market entry.

04

We Deliver, No Exceptions

We don't just promise results – we guarantee them. It's the core Carter value that ensures project completion regardless of challenges. For international clients working remotely with tight deadlines, this commitment provides the reliability and peace of mind essential for successful market entry.

04

We Deliver, No Exceptions

We don't just promise results – we guarantee them. It's the core Carter value that ensures project completion regardless of challenges. For international clients working remotely with tight deadlines, this commitment provides the reliability and peace of mind essential for successful market entry.

05

Insights That Drive Action

We transform research into clear implementation roadmaps. Each recommendation comes with specific action paths, prioritized by impact and feasibility, empowering your team to make confident decisions that improve Japanese market performance – not just understand what isn't working.

05

Insights That Drive Action

We transform research into clear implementation roadmaps. Each recommendation comes with specific action paths, prioritized by impact and feasibility, empowering your team to make confident decisions that improve Japanese market performance – not just understand what isn't working.

05

Insights That Drive Action

We transform research into clear implementation roadmaps. Each recommendation comes with specific action paths, prioritized by impact and feasibility, empowering your team to make confident decisions that improve Japanese market performance – not just understand what isn't working.

Read out latest insights

Read out latest insights

Read out latest insights