About Us
Our team isn't just studying gaming culture - we're living it
Every researcher on our bilingual team is a passionate gamer first, with credentials that prove it: licensed esports champions, competitive players, and gaming journalists who understand Japanese gaming from the inside out. This authentic gaming passion, combined with rigorous research training, is why we deliver insights that generic research firms simply cannot match.
25+
Years of market research expertise
25+
Years of market research expertise
25+
Years of market research expertise
1150+
Square feet dedicated facility
1150+
Square feet dedicated facility
1150+
Square feet dedicated facility
Meet Our Team
Meet Our Team
Meet Our Team
Alejandro Lopez
CarterGaming
Alejandro Lopez
CarterGaming
Alejandro Lopez
CarterGaming
Colin Bell
CarterGaming
Colin Bell
CarterGaming
Colin Bell
CarterGaming
Ryoga Tsubaki
CarterGaming
Ryoga Tsubaki
CarterGaming
Ryoga Tsubaki
CarterGaming
Shaun Kawano
CarterGaming
Shaun Kawano
CarterGaming
Shaun Kawano
CarterGaming
A note from our founder
A note from our founder
A note from our founder
“CarterGAMING Lab was founded to help you enter one of the toughest gaming markets in the world. We will stand by you - come hell or high water.
Dominic Carter
CEO of CarterJMRN
Our Method
Our Method
Our Method
01
We Speak Their Language (And Yours)
Direct access to unfiltered Japanese gamer insights through our team of fully bilingual researchers. We eliminate translation errors and capture cultural nuances that typically get lost with traditional research agencies, delivering authentic understanding that drives successful adaptation strategies.
01
We Speak Their Language (And Yours)
Direct access to unfiltered Japanese gamer insights through our team of fully bilingual researchers. We eliminate translation errors and capture cultural nuances that typically get lost with traditional research agencies, delivering authentic understanding that drives successful adaptation strategies.
01
We Speak Their Language (And Yours)
Direct access to unfiltered Japanese gamer insights through our team of fully bilingual researchers. We eliminate translation errors and capture cultural nuances that typically get lost with traditional research agencies, delivering authentic understanding that drives successful adaptation strategies.
02
Gamers Researching Gamers
Our team lives and breathes gaming, including professionally licensed esports players. Unlike typical researchers, we instantly recognize gameplay nuances, understand mechanics intuitively, and speak the same language as your target audience – ensuring feedback that's both technically accurate and culturally relevant.
02
Gamers Researching Gamers
Our team lives and breathes gaming, including professionally licensed esports players. Unlike typical researchers, we instantly recognize gameplay nuances, understand mechanics intuitively, and speak the same language as your target audience – ensuring feedback that's both technically accurate and culturally relevant.
02
Gamers Researching Gamers
Our team lives and breathes gaming, including professionally licensed esports players. Unlike typical researchers, we instantly recognize gameplay nuances, understand mechanics intuitively, and speak the same language as your target audience – ensuring feedback that's both technically accurate and culturally relevant.
03
Your Game, The Right Players
We've built privileged access to Japan's most elusive gaming communities, nationwide. Our proprietary network identifies and recruits precisely the right player segments for your game, whether hardcore FPS enthusiasts, mobile casual players, or niche RPG specialists – delivering insights from the exact audiences you need to reach.
03
Your Game, The Right Players
We've built privileged access to Japan's most elusive gaming communities, nationwide. Our proprietary network identifies and recruits precisely the right player segments for your game, whether hardcore FPS enthusiasts, mobile casual players, or niche RPG specialists – delivering insights from the exact audiences you need to reach.
03
Your Game, The Right Players
We've built privileged access to Japan's most elusive gaming communities, nationwide. Our proprietary network identifies and recruits precisely the right player segments for your game, whether hardcore FPS enthusiasts, mobile casual players, or niche RPG specialists – delivering insights from the exact audiences you need to reach.
04
We Deliver, No Exceptions
We don't just promise results – we guarantee them. It's the core Carter value that ensures project completion regardless of challenges. For international clients working remotely with tight deadlines, this commitment provides the reliability and peace of mind essential for successful market entry and beyond.
04
We Deliver, No Exceptions
We don't just promise results – we guarantee them. It's the core Carter value that ensures project completion regardless of challenges. For international clients working remotely with tight deadlines, this commitment provides the reliability and peace of mind essential for successful market entry and beyond.
04
We Deliver, No Exceptions
We don't just promise results – we guarantee them. It's the core Carter value that ensures project completion regardless of challenges. For international clients working remotely with tight deadlines, this commitment provides the reliability and peace of mind essential for successful market entry and beyond.
05
Action Driven Insights
We transform research into clear implementation roadmaps. Each recommendation comes with specific action paths, prioritized by impact and feasibility, empowering your team to make confident decisions that improve Japanese market performance – not just understand what isn't working.
05
Action Driven Insights
We transform research into clear implementation roadmaps. Each recommendation comes with specific action paths, prioritized by impact and feasibility, empowering your team to make confident decisions that improve Japanese market performance – not just understand what isn't working.
05
Action Driven Insights
We transform research into clear implementation roadmaps. Each recommendation comes with specific action paths, prioritized by impact and feasibility, empowering your team to make confident decisions that improve Japanese market performance – not just understand what isn't working.
