Game Testing
Game Testing
Game Testing
Produce gameplay that feels native
Successful games in Japan require more than translation - they need authentic cultural alignment. Our comprehensive testing methodology goes beyond gameplay mechanics to evaluate storylines, character design, artwork, and cultural elements that determine whether your game resonates with Japanese players or feels like a foreign import.
Produce gameplay that feels native
Successful games in Japan require more than translation - they need authentic cultural alignment. Our comprehensive testing methodology goes beyond gameplay mechanics to evaluate storylines, character design, artwork, and cultural elements that determine whether your game resonates with Japanese players or feels like a foreign import.
Produce gameplay that feels native
Successful games in Japan require more than translation - they need authentic cultural alignment. Our comprehensive testing methodology goes beyond gameplay mechanics to evaluate storylines, character design, artwork, and cultural elements that determine whether your game resonates with Japanese players or feels like a foreign import.
Testing for real insights, with real gamers
UI/UX optimization
Japanese interface preferences differ significantly from Western standards. We test navigation patterns, visual cues, and information hierarchies with actual players to identify cultural disconnect points that impact user experience.
UI/UX optimization
Japanese interface preferences differ significantly from Western standards. We test navigation patterns, visual cues, and information hierarchies with actual players to identify cultural disconnect points that impact user experience.
UI/UX optimization
Japanese interface preferences differ significantly from Western standards. We test navigation patterns, visual cues, and information hierarchies with actual players to identify cultural disconnect points that impact user experience.
Story & Character Validation
Our focus groups evaluate storylines, character development, and artistic choices before launch. We catch cultural missteps—like mixing Chinese architecture in Japanese-themed games—that can instantly alienate players and damage credibility.
Story & Character Validation
Our focus groups evaluate storylines, character development, and artistic choices before launch. We catch cultural missteps—like mixing Chinese architecture in Japanese-themed games—that can instantly alienate players and damage credibility.
Story & Character Validation
Our focus groups evaluate storylines, character development, and artistic choices before launch. We catch cultural missteps—like mixing Chinese architecture in Japanese-themed games—that can instantly alienate players and damage credibility.
Comprehensive Game Analysis
Our team includes licensed esports players and gaming journalists who analyze everything from gameplay mechanics to monetization strategies, providing insights that span conceptual development through post-launch optimization.
Comprehensive Game Analysis
Our team includes licensed esports players and gaming journalists who analyze everything from gameplay mechanics to monetization strategies, providing insights that span conceptual development through post-launch optimization.
Comprehensive Game Analysis
Our team includes licensed esports players and gaming journalists who analyze everything from gameplay mechanics to monetization strategies, providing insights that span conceptual development through post-launch optimization.
What we will help you achieve:
What we will help you achieve:
What we will help you achieve:
01
Decode Japanese players
Japanese players process your storylines, character designs, and gameplay mechanics through an entirely different cultural framework. Our testing captures these reception differences across all game elements—from narrative choices to environmental art—giving you documented evidence of exactly where Western assumptions fail to translate, with precise feedback on story resonance and cultural authenticity.
01
Decode Japanese players
Japanese players process your storylines, character designs, and gameplay mechanics through an entirely different cultural framework. Our testing captures these reception differences across all game elements—from narrative choices to environmental art—giving you documented evidence of exactly where Western assumptions fail to translate, with precise feedback on story resonance and cultural authenticity.
01
Decode Japanese players
Japanese players process your storylines, character designs, and gameplay mechanics through an entirely different cultural framework. Our testing captures these reception differences across all game elements—from narrative choices to environmental art—giving you documented evidence of exactly where Western assumptions fail to translate, with precise feedback on story resonance and cultural authenticity.
02
Optimize, don't guess
Stop burning dev cycles on localization guesswork. Our comprehensive analysis isolates specific friction points Japanese players experience—from character design expectations to environmental artwork preferences, delivering a prioritized implementation matrix covering gameplay, narrative, and visual elements that your dev team can execute against immediately.
02
Optimize, don't guess
Stop burning dev cycles on localization guesswork. Our comprehensive analysis isolates specific friction points Japanese players experience—from character design expectations to environmental artwork preferences, delivering a prioritized implementation matrix covering gameplay, narrative, and visual elements that your dev team can execute against immediately.
02
Optimize, don't guess
Stop burning dev cycles on localization guesswork. Our comprehensive analysis isolates specific friction points Japanese players experience—from character design expectations to environmental artwork preferences, delivering a prioritized implementation matrix covering gameplay, narrative, and visual elements that your dev team can execute against immediately.
03
Unlock cultural resonance
Convert cultural curiosity into authentic player connection. We identify the exact storylines, character archetypes, and visual design elements that trigger genuine resonance with Japanese players, enabling you to amplify these elements both in-game and across your marketing to drive measurable improvements in retention metrics and community engagement throughout your game's lifecycle.
03
Unlock cultural resonance
Convert cultural curiosity into authentic player connection. We identify the exact storylines, character archetypes, and visual design elements that trigger genuine resonance with Japanese players, enabling you to amplify these elements both in-game and across your marketing to drive measurable improvements in retention metrics and community engagement throughout your game's lifecycle.
03
Unlock cultural resonance
Convert cultural curiosity into authentic player connection. We identify the exact storylines, character archetypes, and visual design elements that trigger genuine resonance with Japanese players, enabling you to amplify these elements both in-game and across your marketing to drive measurable improvements in retention metrics and community engagement throughout your game's lifecycle.
Client Experience
Client Experience
Client Experience
“Carter Gaming Lab's testing revealed crucial insights we had missed in our previous attempts to enter Japan. Their bilingual gaming team helped us understand exactly what we needed to change to succeed.”
Example Carter Client
Chief Executive Officer
“Carter Gaming Lab's testing revealed crucial insights we had missed in our previous attempts to enter Japan. Their bilingual gaming team helped us understand exactly what we needed to change to succeed.”
Example Carter Client
Chief Executive Officer
“Carter Gaming Lab's testing revealed crucial insights we had missed in our previous attempts to enter Japan. Their bilingual gaming team helped us understand exactly what we needed to change to succeed.”
Example Carter Client
Chief Executive Officer
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
Do you only support market entry, or do you also help with post-launch optimization?
Do you only support market entry, or do you also help with post-launch optimization?
Do you only support market entry, or do you also help with post-launch optimization?
We've tried entering Japan before without success. Can you still help us?
We've tried entering Japan before without success. Can you still help us?
We've tried entering Japan before without success. Can you still help us?
What makes your team different from other research agencies in Japan?
What makes your team different from other research agencies in Japan?
What makes your team different from other research agencies in Japan?
How is the Japanese gaming market different from Western markets?
How is the Japanese gaming market different from Western markets?
How is the Japanese gaming market different from Western markets?
Do we need to completely redesign our game for Japan?
Do we need to completely redesign our game for Japan?
Do we need to completely redesign our game for Japan?