Looking for guidance to succeed in Japan?
Our data-driven playtesting and market research give you the cultural insights needed to enter confidently and succeed throughout your game's entire lifecycle in Japan.
Your data-driven connector to Japanese gamers, trusted by EA, Riot Games, Tencent, and other AAA studios.
Stop guessing what Japanese players want.
Our team of bilingual gaming researchers delivers the precise cultural understanding you need, de-risking your market entry and supporting you throughout your game's lifecycle.
Born from a combination of deep gaming passion and 20+ years of market research experience, Carter Gaming Lab has become Japan’s most trusted partner for gaming companies entering the world’s toughest gaming market.
200+
Successful playtests conducted across all genres.
90%+
International client base including AAA studios.
*As of January 2025. Based on Carter Gaming Lab client portfolio 2022-2024.
“Carter Gaming Lab has been transformative for our Japan strategy. They bridge the impossible gap between Western game development and Japanese player expectations.”
Example Carter Client
Executive Producer, AAA Gaming Studio
We are passionate gamers at heart and obsessed researchers by trade.
Carter Gaming Lab combines the cultural intuition of professional Japanese gamers with the analytical rigor of Japan's most respected research group. Together, we're a uniquely positioned team of bilingual specialists who know exactly what it takes to succeed in gaming's most sophisticated market.
25+
Years of trusted market research leadership in Japan
60+
Research and gaming specialists across Tokyo and Osaka
*As of January 2025. Statistics combine Carter Gaming Lab and Carter Group resources.
